I have been looking at the work which I have produced over the last week and I think that I could improve what i have produced.
I think that what I have achieved is good but could be of a higher standard with more research and a potentially better outcome with more of a professional look design. The final outcome of the shirt design looks good but wasn’t what I had originally foreseen. my original design was going to be on a short sleeved smart shirt however I couldn’t get one for my possession which was annoying but I did get a shirt from Celia which I sublimated onto. This shirt was bigger than I had planned for and so the pieces which I have printed out were much more spaced out than I had originally designed and I think that maybe a different design could work better.
I started by doing some more research into some more shirt designers and looking at some different styles. I have looked at a variety of named brand s which I think will work best with the material and shirt pattern which is on offer. From this research I have then made some more designs for shirts with my work based on the top designers to make sure I have a clear understanding of the aim for exhibition and the whole project outcome.
Out of all the t shirt designs I have picked I really like these 4 designs the most as I feel they offer the most with their design principles but also because they are all different but all look like designs which could be manipulated to possess a message which ultimately I am trying to show.
These are the final designs which I have made based on the research I have done.

I really like the Balenciaga design as I can incorporate a lot of text onto one design this I think I haven’t been able to do in the other shirt designs but I think is a major part of the project as a whole which is why I want to make a design which has this in it. In this design I have tried to use various different types of text as Balenciaga have because I think it makes the tee stand out more than if I was to use one style as there isn’t one part which becomes the emphasis of the design but it is an all over print which makes the design stronger. I have used some text examples from 1001 fonts’ baby for some text. I have used Saul bass and his text style in this design because I think that this way of working with the bold lettering works really well with the text and makes the message stronger because it is more prominent and stands out as a movie poster should.
The Louis Vuitton design also works quite well but I think it doesn’t work the same as the actual design should with the pattern on the shirt is a lot more fluid and loose which suits the style and design. However I think that my design is very rigid which I think looks odd where the pattern stops and starts having blanks where the text is. In addition to this where I have added text to the other half I think that there needs to be more varied in size and direction as I don’t think that there’s enough testing and variety in the designs. The colour ways I have used in this design I don’t think work well together and the colours won’t work well on a shirt especially a black one as it would need to be transferred which leaves a shine where the lv shirts don’t which is why I won’t choose this design for production.
I am do quite like the leaf like design as I think that it is simple but effective and I think that this design would work on a model and I think it is a design which I could see in a shop and I would personally wear. The only thing that I think puts me of making this design is that there isn’t really a clear message in the design which I need for my final design I think that there is a lot more of this type of design because there is not really a lot which I can do because I would need a black shirt which I haven’t previously been able to find. I think that the logistics would be too hard to peruse and therefore I won’t be testing this design.
Half and half designs I quite like these designs because I think that I can really bring some of the best designs together as one which I think when together they work really well. I have done two designs using this style and I think that both look really good and could work well. The only issue I have with both designs is that they don’t really have a clear message and people wouldn’t see the meaning behind the designs which I really want it to. I think that the contrast in colours works well on both designs especially the prams and nuts and bolts half as I think the colour pallet is very different on both sides. I think that the shirt is interesting in itself to look at and would draw attention and would sell because of how different it is but I don’t think people would understand the message as I would want them to which is why don’t think I will be using this design style.
Tests
I have chosen to test the Balenciaga text design as I think that I couldn’t make a message any clearer and that is why I think that this design could work. I decided to try and do it as shown with the black shirt and light text. I found a shirt but it was a woman’s but as a test I tried it out and I didn’t get the result I wanted. Firstly the text was too small when printed a3 size and so I wanted to then test with the text on one half of the design. I sublimated first but this failed awfully as none of the text showed which I was disappointed about but was understandable with a black fabric. I knew that this wouldn’t work again with the black shirt so I abandoned that and moved on.

I tested then on a cream polyester shirt which I had brought and the text worked a lot better but was messier. I still had the black background on the text pieces but I tested anyway and I got some interesting results. I found that the text showed really clearly which I wanted but with the text being jumbled as it was originally supposed to be for a black tee the cut outs were of odd shapes this I think added a rough messy effect but all of them should of been the same for it to of worked however this was only executed on one or two of the text pieces and I think that it doesn’t work as well as it should especially on the cream top. It did capture the colours really well though and I think it would if planned better.

Tshirt transfer I finally got to test the t-shirt transfer but it was testing for my final design I already knew that I would use the phrenology heads and had tested these and they worked really well I just needed to do it again but better. I only had A4 paper and so this is what I would use I really like the outcome of the paper because it leaves a shiny matt finish but uses the colour really well and I really like this. The only issue I would have would be the printing onto the dark shirt as there was only one piece of transfer paper for this and therefore I would have to get this right first time. I have chosen to use the layered man design as I think it does show a message with the different items layered on-top of each other. The only way I could improve this design would be to have the original design with it stemming from the bottom up in a thicker design so that it covers the whole of the t shirt rather than just an a4 square which I have currently designed. I am happy with the final outcomes and I think that they are well presented and the transfer paper has worked really well and I don’t think that I could of improved it much more the only thing I am not happy with is that the front panel for the phren heads is more to the right than centre and I think that it is noticeable but others don’t so I think it will be alright and I could just put it with the back piece so that it isn’t noticeable. I found the technique really useful and I think that I should have used it earlier as it is much easier and provides better results with the gradient of colour.
I have also chosen a first display which I would like to see the display look like for the exhibition. I have got 2 boards of which I can display onto.
| I was happy with the outcome of this display although it wasn’t what I had originally planned. I had designed the space so that It would look like a point of sale display this I had found worked really well when doing some quick design sketches of the space and how I wanted it to look this I think would utilise the space well with all of the shirts being visible and the wallpaper banners acting as the sale displays. I quickly found that the boards were taller than expected with less width this meant that once the banners were printed I would have no room for anything else and so decided to go with just the one banner which was printed out full height and half the board width. I also think that two strips would have been too much and would have made the space too busy which I didn’t want. I was going to try using some photos of someone modelling the shirt as images in a strip but again I would be taking up space so I kept with the shirt 2 t shirts and wallpaper banner. I went on to add the name of the company above the shirt as it was too bare and needed filling in this fit nicely with the colour pink as I had got quite a lot of pink in the designs already. I think that the display balanced really nicely and wasn’t too much to look at. I think that the display met the aims of what I was trying to achieve with the point of sale which I think could work in a shop challenging stereotypes.
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